I'd be surprised if anyone at the HLP could find their way around a cook book.
Seriously though, I doubt the HLP as a collection of individuals are in denial about anything relating to Dune
. The HLP is running a business and if there's one thing that's true about business it's that you don't have to know jack shit about your product to run a business; you just have to realize the demand that exists and what kinda of product sells within that demand. The Hollywood studios have made a fortune for over 75 years and the vast majority of studio owners wouldn't know the first thing about what makes a good movie. The HLP is no different. They recognized a demand for Dune and what kind of product would satisfy that demand. They then chose the most efficient word factory they could find for an affordable rate (one Kevin J. Anderson) and proceeded to pump out product to sell as fast as they could.
Problem is, Dune
is not a business...or let me state that more accurately; Dune should not be a business
. The "business" was supposed to be publishing, specifically science fiction. Frank Herbert was a part of that industry, writing successful science fiction for a rather sizable portion of the science fiction market. Frank's work was so successful it even attracted the praise and business of those readers outside of science fiction literature market. But Frank himself was not a business and neither was Dune....until now.
I have to admit, the HLP has sustained some business savvy for quite some time, as limited as that is. They've emulated the branding practices of numerous other companies AND the HLP think long term. I find it no coincidence this latest Dune
adaptation is arriving at a time when sales of nu-Dune
have been dropping off for years. After all, a Dune
film adaptation could have been done at any time. The environmentally conscious market has existed for decades. The special effects have existed for decades. There was certainly no shortage of acting/writing/directing/producing talent. The Lynch Dune
adaptation was forgotten almost right after it was released. So why now? Because diminishing returns on the books demands a way to surge forward with a marketing scheme that will reignite interest in the books. What better way than to build a bloated, box office bash about Dune
that spurs all the consumers into buying more Dune
books, which in turn means more nu-Dune
Money, money, money.